电子商务(中外合作办学）

专业培养目标：

本专业坚持立德树人、德技并修，面向电子商务等行业企业，培养从事网上开店、网络营销、网络贸易、网店美工、新媒体运营等工作，具备较强的职业素养，掌握扎实的专业知识，具备目标实现和创新创业能力，德、智、体、美、劳全面发展，拥有全球化意识，能够运用外语和专业技术语言，在跨文化环境下获取信息，积极主动适应不断变化的国内外形式和环境，拥有自主学习和终生学习的习惯和能力，能够通过继续教育或其他学习途径更新知识，实现能力和专业技术水平的提升的应用型人才。

This major adheres to the principle of cultivating moral character and technical skills simultaneously. It is oriented towards enterprises in the e-commerce and related industries, aiming to nurture talents who are engaged in tasks such as opening online stores, online marketing, online trade, online store aesthetics, and new media operations. These talents should possess strong professional ethics, a solid foundation of professional knowledge, and the ability to achieve goals and innovate and start businesses. They should also demonstrate comprehensive development in morality, intelligence, physique, aesthetics, and labor, possess a global awareness, and be able to use foreign languages and professional technical languages to obtain information in a cross-cultural environment. They should actively adapt to the ever-changing domestic and international situations and environments, possess habits and abilities for autonomous and lifelong learning, and be able to update their knowledge through continuing education or other learning pathways to enhance their abilities and professional skills. These are the applied talents we aim to cultivate.

专业核心课程：网页设计与制作Web Design & Production、电子商务基础 Fundamentals of E-commerce、消费者行为学onsumer Behavior、市场调研Market Research、财经分析Financial and Economic Analysis、文案编辑Copywriting、客户服务管理Customer Service Management、预算与定价Budgeting and Pricing、网店运营Online Store Operations、多媒体网页设计Design of Multimedia WEB Pages、新媒体运营New Media Operations、国际贸易International Trade。

职业资格证书的种类和等级：

1、电子商务师（初级）
1.E-commerce Specialist (Junior Level)
2、电子商务运营师（初级）
2.E-commerce Operations Specialist (Junior Level)

就业面向：

1、首任岗位：美工人员、活动策划人员、商品编辑人员、数据分析师、新媒体营销员
Graphic Designers; Event Planners; Product Editors; Data Analysts; New Media Marketers

2、发展岗位：企事业网站运营主管、电子商务网站策划/编辑、网站推广主管、网络营销的主管
Website Operation Supervisors in Enterprises and Institutions; E-commerce Website Planners/Editors; Website Promotion Supervisors; Heads of Network Marketing